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20121205
20121213
Search Results 0 to 2 of about 3 (some duplicates have been removed)
but a 25 to 30% improvement in fuel efficiency with traditional technologies that you get your money back in two to three years. that's a winning proposition to the american consumer. >> most auto companies market to men and yet women are making the lion's share of financial decisions. how come the auto sector isn't marketing to women? is your industry behind the times? >> our industry is behind the times in some ways. maria. our data shows that 60% of women are deciding what finally happens. regardless, they are brilliant and let the man think they've decided but at the end of the day it's the woman who has decided. i'll tell you what's changed. in this digital world of today, women or men can do their research and their negotiating from their ipad, mobile phone or home computer. and women are very comfortable in that environment. and really like the fact that they are now in control of the negotiation rather than the old scheme where they have to come into the dealership and jump through the hoops. >> i'm very optimistic that a transformation is underway. much more customer friendly. >>
Search Results 0 to 2 of about 3 (some duplicates have been removed)